- ABOUT
- COLLECTION
Vitti Bed
Ginger Bench - LIFESTYLE
- ABOUT
- COLLECTION
Vitti Bed
Ginger Bench - LIFESTYLE
A boutique design project that brings together metal, glass and terrazzo-style surfaces by Note Design Studio and Open Studio. Gina Tricot store is based in Stockholm featuring a wide palette of materials that complement each other perfectly in the interior.
Want to know a little more about this outstanding boutique design project? Keep reading!
The store is currently in a historic building in Götgatan on an important shopping street in the artistic Södermalm district. Which is the flagship of the fashion brand, the place is adorned with boldly contrasting display lamps. Due to it Gina Tricot was collaboratively designed by Note Design Studio and Open Studio to be the standard store.
A showcase of materiality and tact
Therefore its interior design serves as a template for the design of all future Gina Tricot retail spaces. Triggering a broader aesthetic overhaul of the brand. With this in mind, this design project boutique has a base of calm and harmonious colors, which contrast with pop colors, fabrics and textures.
Furthermore the project is the reference model for the other stores of the brand is spread over three floors. All of the store’s walls have been painted with light pink and equipped with bubblegum-colored neon arrows that direct customers to different departments. The contrast rises by block baseboards scattered throughout the space, which keep small decorative accessories. Some are made of white marble, while others are clad in terrazzo-style vinyl.
A new costumer experience
In addition to this according to Note Design Studio, the main idea of the project would be to create a new costumer experience that “instead of directing the customer through a standard journey, the boutique design allows the customer to make their own decisions”. The interior invites the exploration of space and generates surprising encounters with daring pieces with innovative design.
The glass box on the ladder leading to the basement harmonizes with the stained glass panels. Which are in front of a handful of clothes racks from the store. The material palette is further by the store’s large checkout counter. That’s clad in silver metal, and chevron wood planks.
The space also has a café set up on the third floor, where customers can have a snack or relax in one of the salmon armchairs. The locker rooms have also a change that includes curtains in the cubicles and a central sofa, in order to promote:
“a feeling of togetherness and camaraderie” says Note Design Studio.
Gina Tricot isn’t the only boutique design project to features a mix of materials and outstanding décor. The newly Valextra store in Miami combines metal canvas podiums with stone floors, while the Eytys store in London has reflective aluminum shelves and rough concrete walls.
You might also like: Velvet Chairs That Never Go Out Of Style
What do you think of the Boutique Design Project? Tell us everything! On the whole, if you want to know more about design trends and décor ideas, stay tuned to our blog.
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